UK Flooring Direct approached us to help them compete with the likes of Wickes, Tops Tiles, B&Q, etc. for search engine traffic. It was a bold request, but we had a clear plan.
What We Did
We performed an audit of their website to make sure we ironed out any technical issues first and foremost, at the same time we methodically approached the keyword optimisation strategy in a way where we uniformly increased the website’s relevancy to the category & sub category keywords as opposed to the ever so competitive golden nugget keywords, such as flooring, wood flooring, etc. We did this by increasing the amount of content on those dedicated landing pages and making them more useful and relevant to the reader and what they expect to find when they search the search term that the page is assigned for. The above, complemented with a plethora of relevant and meaningful links, helped us realise our target of achieving much higher traffic levels, as well as more conversions per visitor, which is a nice cherry on top for UK Flooring Direct.
